In this article Neospin Casino chief designer spoke about the Australian online casino’s approach to color on the website and in the games.
How fashion affects our perception of colors, how casinos keep track of what colors are in fashion today. Does the cultural code affect the perception of the color of the website and what regional features are there in the selection of colors for sites and applications?
Choosing a Color Scheme
The task of choosing color schemes for a site can seem overwhelming, especially if you do not understand and are not well versed in what the right color combinations are.
If everything goes well, your site will look harmonious. If not, you will get a horror movie style picture!
If you don’t use color at all on your site, it will look unattractive and quickly forgotten. If you overdo it with color, the site will look gaudy.
You need to choose the right template and color palette for the future site. These two tasks can be perhaps the most difficult when creating a site.
Knowing just a few rules will make choosing colors not so difficult.
3 Steps to The Right Use of Color for Online Casino Site
When developing a website design, you need:
- Choose the predominant color for your brand.
- Choose a few accent shades to create a color scheme.
- Select a background color to complete your design.
Choosing the Dominant Color for Online Gambling Sites
Is the predominant color of your brand red, like Coca-Cola? It will help to evoke the necessary emotions in the visitors of the resource, provokes a feeling of excitement, love, and passion in people.
This color is the first thing people should think of when they think of your company. If you already have a logo, make sure it contains your brand’s main color.
Choosing the right color can be a hard decision.
Large companies do not randomly choose certain color schemes for the site. This is a conscious choice that is part of branding and marketing.
Each color attracts a different group of buyers and may even influence their choice.
Red-orange, black and bright blue are attention-grabbing colors that attract compulsive buyers. Such color schemes can often be found in fast food chains, clothing stores and giveaways.
Turquoise and dark blue are colors that attract buyers looking for a home with limited budgets. Bank buildings and giant retail stores are often this color.
Crimson, azure, and pink attract classic buyers. Common in clothing stores.
Use combinations of different colors to attract the buyers you need.
What Colors Should be Used for The Site?
- Green represents wealth, health, tranquility, and nature. This color is most easily perceived by the eyes and, as a result, relaxes. Green is the second most favorite color for both men and women.
- Yellow is a symbol of youth, optimism, and cheerfulness. Often used to get attention. Yellow can also cause tension, so use it in small amounts.
- Orange is associated with friendliness, delight, and creativity. Stimulates activity in people. For example, it encourages you to buy a product or subscribe to a newsletter. This color attracts impulsive buyers.
- Red symbolizes passion, excitement, energy, and danger. Often used to create an urgent need for a purchase in people’s perception. Causes strong emotional reactions. Used in restaurants to increase appetite.
- Pink is feminine, sweet, innocent, and romantic. Often used in offering private services and goods to girls and women.
- Purple is a symbol of greatness, wealth, success, and wisdom. Often present in cosmetics. It has a calming effect on people.
- Blue is an indicator of reliability, security, stability, peace and tranquility. Often used by banks and large companies. Blue color is most pleasant for both men and women.
- Gray in the color scheme represents neutrality, simplicity, calmness and logic. It is associated with technology, production, accuracy, control, competence and even experience.
- Black is the color of influence, luxury, experience and elegance. Often used to promote luxury goods and is associated with professionalism, strength, and precision.
Are your target audience young and energetic buyers? Or more experienced people with solid earnings? Is your product (service) aimed more at men or women? Is it only suitable for a certain age group?
Not every color is suitable to represent your business. For example, if you sell yoga mats, purple (wealth and grandeur) and black (power and luxury) are not the best options. Green (health, tranquility), gray (simplicity, tranquility), blue (peace, tranquility), or maybe even red (passion, energy) will suit you.
The Difference in Color Perception
Who is your site mainly aimed at, men or women? Or maybe both?
Bright and muted color schemes for the site. Men prefer bright colors, while women prefer muted ones.
The experiment showed that, in general, men and women react equally to light and dark shades. But it turned out that women gravitate more to muted shades, and men to bright ones.
Achromatic Colors
As a rule, men prefer achromatic colors more than women. Achromatic colors are white, black and all shades of gray.
Light and Dark Shades
Women prefer light colors. The reason for this is their heightened perception of certain colors.
How to use the main color on your site?
Now that you have decided on the main color of your site, you need to understand how to use it correctly. Color draws a lot of attention, so don’t try to use it everywhere you can.
Use the predominant color only in those places that you want to draw the attention of users to, or encourage them to take a certain action.
For example, call a phone number, fill out a form, subscribe to updates, etc.
The dominant color should be eye-catching, highlighting the details you want users to pay attention to:
Where to use the predominant color on the site?
- Logo.
- Menu tabs.
- “Call” button.
- Important information.
- Headings and titles.
- Buttons.
Choice of Accent Colors
To make your design more interesting and professional, you need to use accent ready-made color schemes for the site. They can highlight parts of your site that are worthy of attention: quotes, buttons, or subheadings.
Many people are afraid to use several colors at once because it is not always intuitively clear whether they combine well. People think that to learn how to combine them, one must not only thoroughly study color theory, but also make a lot of mistakes.
Conclusion
You can find more information here: https://onlinecasinoaustralia.online/casino/neospin-casino/ – how Neospin Casino Australia plays with modern color themes to build great user experience with young and talanted designers. Knowledge of current trends, the basics of the psychology of color perception, as well as news of the technological possibilities of working with color when creating websites is the key to being in demand in the market of website creators.
This report will cover the following points:
- The benefits of using a modern color theme.
- The types of modern color themes that are available.
- How to choose a color theme for your casino website.
- Tips and tricks for implementing a new color theme.
The report is about how to use modern color themes to build great casino websites. They are based on the latest design trends and offer a lot of possibilities for the future.
